Restaurant business foresight

Introduction. Development management of the restaurant business is problematically orien­ted because exogenous and endogenous factors influence efficiency establishments. Problem. The external inter­nal different hierarchical levels on actualizes expediency developing innovative adaptive mechanisms interaction with subjects economic relations, which are formed based use cognitive modeling in identification selection scenario vectors for predicting their development. aim article scientific sub­stantiation forecasting development Methods. General special me­thods cognition such as abstract-logical, com­parison, analysis synthesis, system approach, logical modeling, theoretical gene­ralization formulation conclusions were applied article. Results. dynamics establishments analyzed substantiated, comparative monitoring volume services sold by service sector enterprises type activity carried out. advan­tages, disadvantages, risks combining into multi-format chains have been identified. Conclusions. content has developed characterized; it includes a focus consumer values need, collaboration busi­ness entities related food companies, unification formats concepts business, restructuring models entities, techno­logical innovations to improve safety omnicidal marketing communication. Based above, authors’ interpretation concept "business scenario" provided.